About Us

Our Story

The background

The first thoughts of starting GoToMarketUSA came to Torbjörn “Bjorn” Milläng when he realized there was a need for a more hands-on and executive partner to help European companies conquer the U.S. market. He learnt early on when working for SIFO and SMG the power and importance of the unknown needs (later successfully implemented by Apple) and how to create a proper value proposition. Knowing this, Bjorn quickly noticed that this was something of a problem when tech companies were looking to expand internationally. To describe the value of their solutions is often something these companies neglected in their communication and they did not know why and how their solution was perceived and used by their clients.

Torbjörn “Bjorn” Milläng, CEO and Founder

So, after working for large corporations and big consulting firms for more than ten years, Bjorn embraced his entrepreneurial spirit and in 2003, in Stockholm, Sweden, GoToMarketUSA was born. He brought the company to the U.S. when he moved here permanently in 2007 and has been running the business out of California ever since.

Views of our office in Irvine, CA.

Today, GoToMarketUSA consists of a core team of highly skilled individuals, extremely experienced advisors from various sectors, and a network of partners with expertise in all areas necessary to establish a company in the U.S. We specialize in assisting high-value-adding companies to enter the U.S. market and can help you successfully conduct business in the U.S. whether you are new to the market or whether you want to expand your existing market presence.

We are not another research agency. We are a business partner creating traction and revenue for innovative companies who want to get established and grow in the U.S. market. Creating the strategy of a US market entry is easy in theory, implementing it is harder. Therefore, we always evaluate our clients based on the fact that we believe we can succeed together – collaboration and partnership is key. And we don’t let go before we have reached our common goals. 

GoToMarketUSA in action.

the team

Torbjörn (Bjorn) Milläng

CEO/FOUNDER

Laguna Beach, CA

Torbjörn “Bjorn” Milläng has substantial experience as a board member, in management, sales & marketing and as a project manager. He works in the expansion phase of projects when the organization is growing, adapting to changes and increasing customer demands. His projects focus on the business model, revenue stream and customer offering. He is an expert on Med tech and the Industrial sector with projects in the clean tech sector. He has strong connections to private and public companies, the investment community, cities, municipalities, and universities in California. His previous experience includes management consulting as a Senior partner at KPMG and Sifo Group, working for customers such as American Express, IKEA and H&M. He has also held management positions in telecom, automobile, retail, media and advertisement.

Lennart Almstedt

VP

Stockholm, Sweden

Lennart Almstedt has more than 30 years of experience from management and business development of large and small organizations. Most time has been devoted to B-2-B oriented companies, both in the High-Tech Product & Solution sector and in the Services sector. Typical industries have been Med Tech, Cleantech, IT, and Management Consulting, but covers also e.g. Outsourcing, Staffing and Retail. His experience includes large companies as e.g. Capgemini, SAP, Siemens, Siemens-Nixdorf, BMW, Ericsson, Tieto, and Proffice, as well as many mid-sized and small startup companies, in total over 40 companies. Roles have included several CEO and General Management positions, as an employee or as Interim Manager. His roles have covered many functional areas including business development, product management, marketing, sales, service, logistics, production and R&D. Many years have been devoted to international business and international operation covering Europe, America and Asia.

Jakob Larsson Stern

Head of Operations

San Diego/Irvine, CA

Jakob is a business development enthusiast with a background and interest in marketing, sales, operations, and accounting. He has earned a B.S. in Business and Economics from Lund University, Sweden, where part of the education was spent studying at the Paul Merage School of Business at University of California in Irvine. Last fall, Jakob was interning at the Swedish-American Chamber of Commerce in San Diego where he oversaw the Chamber’s finances and overall operational functions. Through a newly established and very exciting collaboration with the Chamber, Jakob is now able to help GoToMarketUSA grow and reach new heights while also developing the partnership with the Swedish-American Chamber of Commerce in San Diego.

Fredrik Silfver

Strategic Advisor

Stockholm, Sweden

Fredrik Silfver is a business executive with more than 15 years experience within providing direction, managing change and leading growth of national and international companies. Innovative thinker with focus on markets and operations. Ability to spark the motivation in people through enthusiasm and devotion. Developing processes, reducing costs and effectively utilising technology. Experienced, sales and marketing, mentoring cross-cultural and cross-functional teams furthermore managing stakeholders. Experience also covers function as CEO, entrepreneurship, financing and board management. Fredrik is a graduate of Stockholm School of Economics.

Per Lindström

Business Development: IT and Media

Los Angeles, CA

Business Transformational Leader of the digital enterprise with 17+ years of management consulting experiences in business development, leading teams and directing highly complex business technology initiatives across a multitude of industries (e.g. Media, Entertainment & Communication), strategy through execution. Focus to build/optimize business development, strategic operations, organizational processes, business transitions, information management & business insights – driving business value, sales & operational improvements. Genuine interest for identifying and realize business opportunities based on new technologies and business models.  Swedish by origin, wide experience from doing business in the US, Europe and Asia. Since 6 years based in Los Angeles, CA.

Pete Willette

Business Development: Renewable Energy

Irvine, CA

With hands on hydrogen station experience that only a very select few engineers in the world have, Pete is driven to constantly improve hydrogen fueling stations and their supporting infrastructure. By the time he received his Master’s Degree in Mechanical Engineering from the University of California at Irvine, Pete had already had nearly five years of research and development experience related to hydrogen and fuel cell technologies. Understanding the importance of clean energy technologies and California’s push for hydrogen fueled vehicles, Pete is in a unique position to create a positive shift in the hydrogen economy. Backed by a deep moral conviction, it is Pete’s desire to drive hydrogen as a consumer vehicle fuel to a widespread market. Pete realizes there are many challenges facing this technology (IE. Cost, availability, and technology readiness) but believes that fostering open and honest collaborations will be the key to facilitating novel and innovative solutions to these hurdles. Pete strongly believes the solution to our energy needs will need to be a cross platform and holistic approach

Advisors

Paul

Paul Dhillon

Investor and operational executive Director of the UCI Institute of Innovation Founders Board and Entrepreneur in Residence at The Cove at UCI. Has a passion for high-value-added product companies. Orange County, CA

David B. Jones

Has been involved in venture capital since 1972, e.g. as Senior Partner of Sail Capital Partners of Irvine CA, VP of Union Venture Corporation, CEO of First Interstate Capital Inc., and founding GP of InterVen Partners. Invested in over 100 companies.

David Abel

Founding chairman and managing director of VerdeXchange LLC, an environmental think tank and cleantech event host. Experience from the executive board of LA County Economic Development Corporation, etc. Los Angeles, CA.

Curt Barwick

Partner of McConnell, Dunning & Barwick LLP with prior experience from General Counsel of DVI Inc., member of the corporate/securities department with the Newport Beach office of Buchalter, etc. Aliso Viejo, CA.

Peter Walzer

20+ years of experience from strategic and operational consultation, management of large multidisciplinary programs and projects, systems development delivery initiatives and business process improvements. Orange County, CA

Corporate partners

Without really good experts and organisations supporting us with reports or in depth analysis, we could not be able to focus on delivering our core competence. Great partners, with many years of experience and specific knowledge, is key to understand the overall risks and opportunities of doing business in the U.S. This is why we have partnered up with a number of companies – to provide you with the best opportunities possible to succeed in your expansion.

Knobbe Martens

Knobbe Martens

Patent and IP advisor

Now CFO

Now CFO

Our partner and advisor in accounting incl. administrative areas such as payroll and insurances

Baker McKenzie

Baker McKenzie

Multinational law firm, legal advisor in Sweden

SACC-SD

Swedish-American Chamber of commerce, san Diego

Our partner in San Diego and partners in special events and in research

UCI

University of California, Irvine

Leading University in Orange County

Facesso

Facesso

Swedish Consultant company advising GTMU and vetting companies

Amelina

Amelina

Partner in Seattle, WA

IVL

Swedish Environmental Research Insitute

Technology evaluation and company vetting

Calstart

Calstart

Automobile and transportation

Octane

Octane

Leading accelerator and investor in Orange County for growing companies

Verdexchange

Verdexchange

Green market place and advisor in policy and regulation

GNA

Gladstein, Neandross & Associates

Clean transportation and energy consultants. Regulation and lobbying

Contact us

Do you have any further questions on a U.S. market entry?

Do you want to know more about the opportunities for you and your company?

Are you interested in finding out how we would customize this exciting venture for you?

Please, do not hesitate to contact us!

 

U.S. office

Bjorn Millang
bjorn@gotomarketusa.com
+1 (949) 300-6280

5151 California Ave, Suite 100
Irvine, CA 92617
United States

 

European office

Lennart Almstedt
lennart@gotomarketusa.com
+4670 545 6088

Fredrik Silfver
fredrik@gotomarketusa.com
+4670 864 4955

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